A linear programming approach for determining optimal advertising policy (Q3379072): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Removed claims |
||
| Property / author | |||
| Property / author: Michael Kwok-Po Ng / rank | |||
| Property / author | |||
| Property / author: Shu-Qin Zhang / rank | |||
Revision as of 04:57, 20 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A linear programming approach for determining optimal advertising policy |
scientific article |
Statements
A linear programming approach for determining optimal advertising policy (English)
0 references
6 April 2006
0 references
advertising model
0 references
advertising wear out phenomenon
0 references
pulsation advertising policy
0 references
linear programming
0 references
