A weapon-target assignment approach to media allocation (Q2493705): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Changed an Item |
||
| Property / describes a project that uses | |||
| Property / describes a project that uses: Excel / rank | |||
Normal rank | |||
Revision as of 20:28, 28 February 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A weapon-target assignment approach to media allocation |
scientific article |
Statements
A weapon-target assignment approach to media allocation (English)
0 references
16 June 2006
0 references
media modeling
0 references
advertising campaign
0 references
budget allocation
0 references
integer nonlinear programming
0 references
spreadsheet modeling
0 references
military operations research
0 references
