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Revision as of 13:49, 29 February 2024

scientific article; zbMATH DE number 7534811
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Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences
scientific article; zbMATH DE number 7534811

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    Personalized Retail Promotions Through a Directed Acyclic Graph–Based Representation of Customer Preferences (English)
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    31 May 2022
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    operations and supply chains
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    retailing
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    choice models
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    multinomial logit
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    promotion optimization
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    rank-based choice model
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    customized promotions
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