An analytical model for building brand equity in hospitality firms (Q1761884): Difference between revisions
From MaRDI portal
Added link to MaRDI item. |
Set profile property. |
||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
Revision as of 05:35, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | An analytical model for building brand equity in hospitality firms |
scientific article |
Statements
An analytical model for building brand equity in hospitality firms (English)
0 references
15 November 2012
0 references
hospitality brand equity
0 references
quality function deployment (QFD)
0 references
consistent fuzzy preference relations
0 references
