An analytical model for building brand equity in hospitality firms

DOI10.1007/S10479-011-0990-4zbMATH Open1251.90093OpenAlexW2030228043MaRDI QIDQ1761884FDOQ1761884

Authors: Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang 

Publication date: 15 November 2012

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-011-0990-4

Recommendations

• A satisficing DEA model to measure the customer-based brand equity
• Using statistical data and signed distance of fuzzy aggregate evaluation method on application of measuring service quality of hotel
• Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services
• Measuring the quality of service: a new approach based on conjoint analysis
• Analysis of perceived satisfaction using equation models

zbMATH Keywords

quality function deployment (QFD)consistent fuzzy preference relationshospitality brand equity

Mathematics Subject Classification ID

Queues and service in operations research (90B22)

Cites Work

• Some issues on consistency of fuzzy preference relations.
• A soft multi-criteria decision analysis model with application to the European Union enlargement
• A goal programming approach to group decision making based on multiplicative preference relations and fuzzy preference relations
• Quality function deployment: a literature review
• A model for standardizing human decisions concerning service-contracts management
• A method for repairing the inconsistency of fuzzy preference relations
• Application of consistent fuzzy preference relations in predicting the success of knowledge management implementation

Cited In (3)

• Bridging the gap between missing and inconsistent values in eliciting preference from pairwise comparison matrices
• A satisficing DEA model to measure the customer-based brand equity
• Physician recommendation via online and offline social network group decision making with cross-network uncertain trust propagation

This page was built for publication: An analytical model for building brand equity in hospitality firms

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1761884)