An analytical model for building brand equity in hospitality firms
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Cites work
- A goal programming approach to group decision making based on multiplicative preference relations and fuzzy preference relations
- A method for repairing the inconsistency of fuzzy preference relations
- A model for standardizing human decisions concerning service-contracts management
- A soft multi-criteria decision analysis model with application to the European Union enlargement
- Application of consistent fuzzy preference relations in predicting the success of knowledge management implementation
- Quality function deployment: a literature review
- Some issues on consistency of fuzzy preference relations.
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- A satisficing DEA model to measure the customer-based brand equity
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