An analytical model for building brand equity in hospitality firms

DOI10.1007/S10479-011-0990-4zbMATH Open1251.90093OpenAlexW2030228043MaRDI QIDQ1761884FDOQ1761884

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang

Publication date: 15 November 2012

Published in: Annals of Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10479-011-0990-4

zbMATH Keywords

quality function deployment (QFD)consistent fuzzy preference relationshospitality brand equity

Mathematics Subject Classification ID

Queues and service in operations research (90B22)

Cites Work

• Some issues on consistency of fuzzy preference relations.
• A soft multi-criteria decision analysis model with application to the European Union enlargement
• A goal programming approach to group decision making based on multiplicative preference relations and fuzzy preference relations
• Quality function deployment: a literature review
• A model for standardizing human decisions concerning service-contracts management
• A method for repairing the inconsistency of fuzzy preference relations
• Application of consistent fuzzy preference relations in predicting the success of knowledge management implementation

Cited In (3)

• Bridging the gap between missing and inconsistent values in eliciting preference from pairwise comparison matrices
• A satisficing DEA model to measure the customer-based brand equity
• Physician recommendation via online and offline social network group decision making with cross-network uncertain trust propagation

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