A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (Q2200648): Difference between revisions

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Revision as of 06:13, 5 March 2024

scientific article
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A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets
scientific article

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    A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (English)
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    22 September 2020
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    computational advertising
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    real time bidding
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    demand side platform
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    Pareto optimal
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    mechanism design
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    computational experiment
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