The effects of technological shocks in an optimal goodwill model with a random product life cycle (Q2334898): Difference between revisions

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Revision as of 06:45, 5 March 2024

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The effects of technological shocks in an optimal goodwill model with a random product life cycle
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    The effects of technological shocks in an optimal goodwill model with a random product life cycle (English)
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    8 November 2019
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    Lotka-Sharp-McKendrick PDE
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    random product life cycle
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    existence of an optimal solution
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    product goodwill
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    marketing strategy
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    consumer recommendation
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