Optimal Advertisement Allocation for Product Promotion on Television Channels (Q2820240): Difference between revisions
From MaRDI portal
Changed an Item |
Set profile property. |
||
| Property / MaRDI profile type | |||
| Property / MaRDI profile type: MaRDI publication profile / rank | |||
Normal rank | |||
Revision as of 09:39, 5 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Advertisement Allocation for Product Promotion on Television Channels |
scientific article |
Statements
Optimal Advertisement Allocation for Product Promotion on Television Channels (English)
0 references
15 September 2016
0 references
television channels
0 references
multi-objective programming
0 references
advertisement allocation
0 references
planning horizon
0 references
