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Revision as of 14:25, 5 March 2024

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A New Product Adoption Model with Price, Advertising, and Uncertainty
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    A New Product Adoption Model with Price, Advertising, and Uncertainty (English)
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    1985
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    marketing
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    new products
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    innovation diffusion
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    price
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    advertising
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    awareness
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    adoption
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    Optimal control of the diffusion process
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    estimation
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