Retail competition and cooperative advertising (Q631199): Difference between revisions

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Revision as of 18:01, 19 March 2024

scientific article
Language Label Description Also known as
English
Retail competition and cooperative advertising
scientific article

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    Retail competition and cooperative advertising (English)
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    22 March 2011
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    cooperative advertising
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    retail competition
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    sales-advertising models
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    marketing channel
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    differential games
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    feedback Stackelberg equilibrium
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