A Competitive Advertising Model: Some Theoretical and Empirical Results (Q5289664): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
Property / full work available at URL | |||
Property / full work available at URL: https://doi.org/10.1057/jors.1993.85 / rank | |||
Normal rank | |||
Property / OpenAlex ID | |||
Property / OpenAlex ID: W2033536447 / rank | |||
Normal rank |
Latest revision as of 19:20, 19 March 2024
scientific article; zbMATH DE number 279767
Language | Label | Description | Also known as |
---|---|---|---|
English | A Competitive Advertising Model: Some Theoretical and Empirical Results |
scientific article; zbMATH DE number 279767 |
Statements
A Competitive Advertising Model: Some Theoretical and Empirical Results (English)
0 references
2 September 1993
0 references
modified Lanchester model
0 references
constant advertising
0 references
over-advertising
0 references