A weapon-target assignment approach to media allocation (Q2493705): Difference between revisions

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Revision as of 19:05, 19 March 2024

scientific article
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A weapon-target assignment approach to media allocation
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    A weapon-target assignment approach to media allocation (English)
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    16 June 2006
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    media modeling
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    advertising campaign
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    budget allocation
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    integer nonlinear programming
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    spreadsheet modeling
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    military operations research
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