Considering endogeneity for optimal catalog allocation in direct marketing (Q976429): Difference between revisions
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Revision as of 19:36, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Considering endogeneity for optimal catalog allocation in direct marketing |
scientific article |
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Considering endogeneity for optimal catalog allocation in direct marketing (English)
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11 June 2010
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(D) marketing
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direct marketing
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endogeneity
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hierarchical Bayesian modeling
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