Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (Q322786): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2015.11.035 / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W2182653349 / rank | |||
Normal rank | |||
Revision as of 20:41, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing |
scientific article |
Statements
Autonomous and advertising-dependent `word of mouth' under costly dynamic pricing (English)
0 references
7 October 2016
0 references
dynamic pricing
0 references
advertising effort
0 references
word of mouth
0 references
marketing strategy
0 references
