The influence of coupon duration on consumers' redemption behavior and brand profitability (Q2329485): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
| Property / full work available at URL | |||
| Property / full work available at URL: https://doi.org/10.1016/j.ejor.2019.08.029 / rank | |||
Normal rank | |||
| Property / OpenAlex ID | |||
| Property / OpenAlex ID: W2969609696 / rank | |||
Normal rank | |||
Revision as of 22:26, 19 March 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The influence of coupon duration on consumers' redemption behavior and brand profitability |
scientific article |
Statements
The influence of coupon duration on consumers' redemption behavior and brand profitability (English)
0 references
17 October 2019
0 references
analytics
0 references
behavioral OR
0 references
OR in marketing
0 references
pricing
0 references
retailing
0 references
