A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (Q2200648): Difference between revisions
From MaRDI portal
Set profile property. |
Set OpenAlex properties. |
||
Property / full work available at URL | |||
Property / full work available at URL: https://doi.org/10.1016/j.ins.2018.08.012 / rank | |||
Normal rank | |||
Property / OpenAlex ID | |||
Property / OpenAlex ID: W2885420795 / rank | |||
Normal rank |
Revision as of 22:27, 19 March 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets |
scientific article |
Statements
A Pareto optimal mechanism for demand-side platforms in real time bidding advertising markets (English)
0 references
22 September 2020
0 references
computational advertising
0 references
real time bidding
0 references
demand side platform
0 references
Pareto optimal
0 references
mechanism design
0 references
computational experiment
0 references