Brand positioning under lexicographic choice rules (Q1806633): Difference between revisions

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Revision as of 08:59, 29 May 2024

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Brand positioning under lexicographic choice rules
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    Brand positioning under lexicographic choice rules (English)
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    4 April 2000
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    single-variable mathematical programming
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    competitive location model
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    Stackelberg solution
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    brand positioning
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    Nash equilibria
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