On robustness of forward-looking in sponsored search auction (Q603916): Difference between revisions
From MaRDI portal
Set OpenAlex properties. |
ReferenceBot (talk | contribs) Changed an Item |
||
| Property / cites work | |||
| Property / cites work: Q4739308 / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Forward looking Nash equilibrium for keyword auction / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: On Incentive Compatible Competitive Selection Protocol / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Incentives in Teams / rank | |||
Normal rank | |||
| Property / cites work | |||
| Property / cites work: Incentive Compatibility and the Bargaining Problem / rank | |||
Normal rank | |||
Latest revision as of 11:28, 3 July 2024
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | On robustness of forward-looking in sponsored search auction |
scientific article |
Statements
On robustness of forward-looking in sponsored search auction (English)
0 references
8 November 2010
0 references
The paper discusses the robustness of forward-looking Nash equilibrium in application to online sponsored search auction. The study first investigates its convergence property under simultaneous, round-robin and randomized adjustment schemes for bidders behavior. It then follows the analysis against three types of vindictive strategies. The work is interesting from the theoretical perspective and also practically useful in today's increasing and challenging industry of online advertising.
0 references
sponsored search auction
0 references
forward-looking Nash equilibrium
0 references
robustness
0 references
