Pages that link to "Item:Q5955081"
From MaRDI portal
The following pages link to Co-op advertising models in manufacturer-retailer supply chains: A game theory approach (Q5955081):
Displayed 7 items.
- The optimal product pricing and carbon emissions reduction profit allocation of CET-covered enterprises in the cooperative supply chain (Q6066974) (← links)
- Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (Q6087507) (← links)
- Cooperative advertising programs: are accrual constraints necessary? (Q6088206) (← links)
- Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store (Q6091875) (← links)
- Role of power imbalance on channel coordination under greening investments (Q6105911) (← links)
- The abatement contract for low-carbon demand in supply chain with single and multiple abatement mechanism under asymmetric information (Q6115602) (← links)
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740) (← links)