Product Positioning Under Price Competition (Q3483077)

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Product Positioning Under Price Competition
scientific article

    Statements

    title
    Product Positioning Under Price Competition (English)
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    author
    Seung-Chan Choi
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    Wayne S. Desarbo
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    Patrick T. Harker
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    publication date
    1990
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    zbMATH Keywords
    product pricing
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    positioning
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    price competition
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    Nash equilibrium
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    duopoly
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    oligopoly
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    Identifiers

    DOI
    10.1287/mnsc.36.2.175
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    Mathematics Subject Classification ID
    90B60
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    91B24
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    91A40
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    49J40
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    zbMATH DE Number
    4154203
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