A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS (Q3502814)

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A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS
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    title
    A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS (English)
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    author
    Hassan Benchekroun
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    publication date
    20 May 2008
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    Mathematics Subject Classification ID
    90B60
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    91A23
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    49N70
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    zbMATH DE Number
    5276965
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    zbMATH Keywords
    marketing channel
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