Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets (Q3587332)
From MaRDI portal
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets |
scientific article |
Statements
Mechanism Design for Multi-slot Ads Auction in Sponsored Search Markets (English)
0 references
7 September 2010
0 references
sponsored search
0 references
mechanism design
0 references
multi-slot ad auction
0 references
GSP
0 references
forward-looking Nash equilibrium
0 references