Optimal new product positioning: A genetic algorithm approach (Q1869681)

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Optimal new product positioning: A genetic algorithm approach
scientific article

    Statements

    title
    Optimal new product positioning: A genetic algorithm approach (English)
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    author
    Thomas S. Gruca
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    Bruce R. Klemz
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    publication date
    28 April 2003
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    zbMATH Keywords
    Genetic algorithms
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    marketing
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    product positioning
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    Identifiers

    Mathematics Subject Classification ID
    90B30
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    90C59
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    90B60
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    zbMATH DE Number
    1902786
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