Bayesian Statistics and Marketing (Q3376163)

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scientific article
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English
Bayesian Statistics and Marketing
scientific article

    Statements

    title
    Bayesian Statistics and Marketing (English)
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    author
    Peter E. Rossi
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    Greg M. Allenby
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    Robert E. McCulloch
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    publication date
    23 March 2006
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    zbMATH Keywords
    Bayesian methods
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    Marketing research
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    describes a project that uses
    R
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    bayesm
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    Identifiers

    DOI
    10.1002/0470863692
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    Mathematics Subject Classification ID
    62F15
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    62-01
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    90B60
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    62P20
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    zbMATH DE Number
    5014519
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