Group‐buying coupons considering consumers’ perceived ease of use (Q6069769)

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scientific article; zbMATH DE number 7767499
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Group‐buying coupons considering consumers’ perceived ease of use
scientific article; zbMATH DE number 7767499

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    Group‐buying coupons considering consumers’ perceived ease of use (English)
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    17 November 2023
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    group-buying coupon
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    perceived ease of use
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    repeated purchase
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    consumer behavior
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