Group‐buying coupons considering consumers’ perceived ease of use

DOI10.1111/ITOR.12482MaRDI QIDQ6069769zbMATH OpenOpenAlexFDO

Authors Qin Wan, Shilei Yang, Yi Liao, Yu Xia

Publication date 17 November 2023

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/itor.12482

zbMATH Keywords

consumer behaviorgroup-buying couponperceived ease of userepeated purchase

Mathematics Subject Classification ID

Operations research, mathematical programming (90-XX)

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Cites work

• Enhancing revenue by offering a flexible product option
• Group Buying: a new mechanism for selling through social interactions
• Pricing, rebate, advertising and ordering policies of a retailer facing price-dependent stochastic demand in newsvendor framework under different risk preferences
• Short- or long-duration coupons: the effect of the expiration date on the profitability of coupon promotions

Cited in

(5)

• Collecting coupons is faster with friends
• Optimal group‐buying price strategy considering the information‐sharing of the seller and buyers in social e‐commerce
• Is group‐buying price mechanism a good choice in the business‐to‐business system?
• Newsvendor model with voucher sales: a distributionally robust approach
• Online coupon consumption problem

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