Enhancing revenue by offering a flexible product option

DOI10.1111/ITOR.12300MaRDI QIDQ5364056zbMATH OpenOpenAlexFDO

Authors Jing Chen, Peter C. Bell

Publication date 2 October 2017

Published in International Transactions in Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1111/itor.12300

zbMATH Keywords

market segmentmarketing strategypricingproduct differentiation

Mathematics Subject Classification ID

Marketing, advertising (90B60) Microeconomic theory (price theory and economic markets) (91B24)

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