The role of store brand positioning for appropriating supply chain profit under shelf space allocation (Q2356210)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | The role of store brand positioning for appropriating supply chain profit under shelf space allocation |
scientific article |
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The role of store brand positioning for appropriating supply chain profit under shelf space allocation (English)
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29 July 2015
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private label positioning
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shelf space management
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supply chain management
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marketing-operations interface
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competitive strategy
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game theory
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