A duopolistic model of dynamic competitive advertising (Q1592752)

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A duopolistic model of dynamic competitive advertising
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    Statements

    title
    A duopolistic model of dynamic competitive advertising (English)
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    author
    Qinan Wang
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    Zhang Wu
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    publication date
    4 September 2001
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    zbMATH Keywords
    marketing
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    competitive advertising decisions
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    non-durable products
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    Nash equilibrium
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    Identifiers

    zbMATH DE Number
    1556534
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