Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (Q3157807)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models |
scientific article |
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Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models (English)
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19 January 2005
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advertising
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game theory
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marketing
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optimisation
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regression
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