Optimum Advertising and Goodwill under Uncertainty (Q4162946)

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scientific article; zbMATH DE number 3596563
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English
Optimum Advertising and Goodwill under Uncertainty
scientific article; zbMATH DE number 3596563

    Statements

    title
    Optimum Advertising and Goodwill under Uncertainty (English)
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    DOI
    10.1287/opre.26.3.450
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    author
    Charles S. Tapiero
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    publication date
    1978
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    zbMATH DE Number
    3596563
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