Models of New Product Diffusion Through Advertising and Word-of-Mouth (Q3956734)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Models of New Product Diffusion Through Advertising and Word-of-Mouth |
scientific article |
Statements
Models of New Product Diffusion Through Advertising and Word-of-Mouth (English)
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1978
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new product diffusion
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advertising
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marketing
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buyer behavior
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