A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (Q4149153)

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scientific article; zbMATH DE number 3580216
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A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior
scientific article; zbMATH DE number 3580216

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    A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior (English)
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    1977
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