A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

DOI10.1287/MNSC.24.2.121zbMATH Open0372.90030OpenAlexW2060000249MaRDI QIDQ4149153FDOQ4149153

Authors: Fred S. Zufryden 

Publication date: 1977

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.24.2.121

Mathematics Subject Classification ID

Decision theory (91B06) Trade models (91B60) Operations research and management science (90B99)

Cited In (1)

• An examination of consumer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables

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