An examination of consumer heterogeneity in a stochastic model of consumer purchase dynamics with explanatory variables

DOI10.1016/0377-2217(94)90106-6zbMath0800.90288OpenAlexW2062548037MaRDI QIDQ1331575

Fred S. Zufryden, James H. Pedrick

Publication date: 21 August 1994

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(94)90106-6

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (1)

Models for purchase frequency

Cites Work

• A Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

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