Advertising decisions for a segmented market (Q3632708)

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Advertising decisions for a segmented market
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    title
    Advertising decisions for a segmented market (English)
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    author
    Bruno Viscolani
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    published in
    Optimization
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    publication date
    12 June 2009
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    Mathematics Subject Classification ID
    90B60
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    90C90
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    90C30
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    zbMATH DE Number
    5564546
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    zbMATH Keywords
    advertising
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    market segmentation
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    non-linear programming
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    OpenAlex ID
    W2071867566
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