Shelf-space allocation of national and private brands (Q869599)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Shelf-space allocation of national and private brands |
scientific article |
Statements
Shelf-space allocation of national and private brands (English)
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8 March 2007
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shelf-space allocation
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marketing channel
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private labels
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game theory
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Stackelberg equilibrium
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