Retail competition and cooperative advertising (Q631199)

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Retail competition and cooperative advertising
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    title
    Retail competition and cooperative advertising (English)
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    author
    Xiuli He
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    Anand Krishnamoorthy
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    Ashutosh Prasad
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    Suresh P. Sethi
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    publication date
    22 March 2011
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    Mathematics Subject Classification ID
    90B60
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    91A12
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    91A65
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    91A23
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    zbMATH DE Number
    5869198
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    zbMATH Keywords
    cooperative advertising
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    retail competition
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    sales-advertising models
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    marketing channel
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    differential games
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    feedback Stackelberg equilibrium
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