Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (Q1102177)
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scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case |
scientific article |
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Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case (English)
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1988
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finite advertising campaign duration
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quadratic profit function
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optimal dynamic advertising strategy
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optimal control
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estimation of the parameters
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