Competitive contagion in networks

DOI10.1016/j.geb.2014.09.002zbMath1419.91015arXiv1110.6372MaRDI QIDQ1735734

Sanjeev Goyal, Hoda Heidari, Michael Kearns

Publication date: 29 March 2019

Published in: Games and Economic Behavior (Search for Journal in Brave)

Full work available at URL: https://arxiv.org/abs/1110.6372

zbMATH Keywords

competition; viral marketing; Tullock contests; network multipliers

Mathematics Subject Classification ID

91D30: Social networks; opinion dynamics

91A10: Noncooperative games

90B60: Marketing, advertising

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