An analytical model for building brand equity in hospitality firms
From MaRDI portal
Publication:1761884
DOI10.1007/s10479-011-0990-4zbMath1251.90093OpenAlexW2030228043MaRDI QIDQ1761884
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang
Publication date: 15 November 2012
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-011-0990-4
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