Efficiency, effectiveness and productivity of marketing in services

DOI10.1016/j.ejor.2004.04.050zbMath1079.90571OpenAlexW2015122548MaRDI QIDQ2572838

Hean Tat Keh, Singfat Chu, Jiye Xu

Publication date: 4 November 2005

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2004.04.050

zbMATH Keywords

Data envelopment analysisMarketingEfficiencyProductivityEffectivenessServices

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production models (90B30) Marketing, advertising (90B60)

Related Items (8)

Network data envelopment analysis: a review ⋮ The performance evaluation of banks considering risk: an application of undesirable relation network DEA ⋮ Integrated data envelopment analysis: linear vs. nonlinear model ⋮ Decomposition of meta‐frontier inefficiency in the two‐stage network directional distance function with quasi‐fixed inputs ⋮ An investigation into the relationship between size and efficiency of the Italian hospitality sector: A window DEA approach ⋮ Testing general and special Färe-Primont indices: a proposal for public and private sector synthetic indices of European regional expenditures and tourism ⋮ Concurrent estimation of efficiency, effectiveness and returns to scale ⋮ A joint measurement of efficiency and effectiveness for non-storable commodities: integrated data envelopment analysis approaches

Cites Work

• Unnamed Item
• Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis
• Measuring the efficiency of decision making units
• Estimating returns to scale in DEA
• A goal-programming method of stochastic allocative data envelopment analysis
• Returns to scale in different DEA models.
• Further discussion on linear production functions and DEA
• Nonparametric Analysis of Technical and Allocative Efficiencies in Production
• Ratio and Frontier Analysis for Assessing Corporate Performance: Evidence from the Grocery Industry in the UK

This page was built for publication: Efficiency, effectiveness and productivity of marketing in services