Concise Bid Optimization Strategies with Multiple Budget Constraints (Q2936992)

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Concise Bid Optimization Strategies with Multiple Budget Constraints
scientific article

    Statements

    title
    Concise Bid Optimization Strategies with Multiple Budget Constraints (English)
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    author
    Arash Asadpour
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    MohammadHossein Bateni
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    Kshipra Bhawalkar
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    Vahab S. Mirrokni
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    publication date
    7 January 2015
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    zbMATH Keywords
    bidding strategies
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    advertising campaigns
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    budget constraints
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    Identifiers

    zbMATH DE Number
    6384398
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