Brand and Price Advertising in Online Markets

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Publication:3117842

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DOI10.1287/mnsc.1090.1005zbMath1232.91548OpenAlexW3125216260MaRDI QIDQ3117842

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Publication date: 1 March 2012

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: http://kelley.iu.edu/riharbau/RePEc/iuk/wpaper/bepp2005-08-baye-morgan.pdf

zbMATH Keywords

price dispersion pricing advertising

Mathematics Subject Classification ID

Economic models of real-world systems (e.g., electricity markets, etc.) (91B74) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

Related Items (2)

A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ Advertising, brand loyalty and pricing

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