Optimal pulsing in an advertising diffusion model
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Publication:4318277
DOI10.1002/oca.4660150405zbMath0810.90081MaRDI QIDQ4318277
Andreas J. Novak, Gustav Feichtinger
Publication date: 9 January 1995
Published in: Optimal Control Applications and Methods (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1002/oca.4660150405
Hopf bifurcation; stable limit cycle; repeat purchasing; persistent periodic oscillation; pulsing schedule; two-state diffusion advertising model
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