Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support

DOI10.1287/mnsc.41.9.1456zbMath0861.90090OpenAlexW1989327558MaRDI QIDQ4717392

Sunder Kekre, Mayuram S. Krishnan, Kannan Srinivasan

Publication date: 1 December 1996

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.41.9.1456

zbMATH Keywords

quality function deploymentcustomer satisfactionsoftware productsnew product design

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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