A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A game-theoretic analysis for coordinating cooperative advertising in a supply chain |
scientific article |
Statements
A game-theoretic analysis for coordinating cooperative advertising in a supply chain (English)
0 references
18 September 2011
0 references
cooperative advertising
0 references
supply chain
0 references
coordination
0 references
application of game theory
0 references
