Pages that link to "Item:Q639207"
From MaRDI portal
The following pages link to A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207):
Displaying 7 items.
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer (Q1792791) (← links)
- Optimal contract design of supplier-led outsourcing based on Pontryagin maximum principle (Q2247907) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers (Q6082289) (← links)
- Partially smoothing and gradient-based algorithm for optimizing the VMI system with competitive retailers under random demands (Q6534568) (← links)
