Advertising a new product in a segmented market (Q2433482)

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scientific article
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English
Advertising a new product in a segmented market
scientific article

    Statements

    title
    Advertising a new product in a segmented market (English)
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    author
    Luca Grosset
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    Bruno Viscolani
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    publication date
    27 October 2006
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    zbMATH Keywords
    control
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    marketing
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    advertising
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    market segmentation
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    Identifiers

    zbMATH DE Number
    5068325
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