Persuasive advertising under Bertrand competition: A differential game (Q943804)

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Persuasive advertising under Bertrand competition: A differential game
scientific article

    Statements

    title
    Persuasive advertising under Bertrand competition: A differential game (English)
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    author
    Luca Lambertini
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    Andrea Mantovani
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    publication date
    10 September 2008
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    zbMATH Keywords
    advertising
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    differential games
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    oligopoly
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    Identifiers

    zbMATH DE Number
    5324094
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